From the Executive Director
Pigs and people: The personal touch
Chicago's O'Hare Airport was definitely not where I wanted be at midnight on a stormy Tuesday evening. I was trying to return home
from Washington, DC, following a long day of meetings. After two cancelled flights and
4 hours of delays, my flight finally arrived in Chicago. Unfortunately, my connection
to Des Moines had already left and there were no more flights out that night. I was
facing the choice of staying at the airport or
finding a nearby hotel on a night when thousands of travelers were already stuck
in Chicago due to the bad weather. You may know the feeling: tired, disgusted,
and cursing the airlines.
Dragging myself to the nearest gate desk, I inquired about a morning flight to
Des Moines. The agent immediately apologized for my flight problems. She quickly
booked me on a morning flight and offered me a hotel voucher for the night's stay. She
then called the hotel to ensure that a room would be waiting for me. Despite my
foul mood, I could not help but appreciate her attitude towards helping me. She was
a bright spot in an otherwise long and frustrating night. Her personal touch made
a difference.
Earlier on that same trip, I was engaged in a wide-ranging conversation with a
fellow swine veterinarian about why some farms are able to consistently produce
higher numbers of pigs per sow. He came to the conclusion that "It's the people." I
agree that pork production is a prime example of the importance of the personal touch.
Most, if not all, swine welfare experts and scientists agree that the caretaker is
the most critical determinant of the welfare of the pigs. The pig is the direct beneficiary
of the skill and ability of the caretaker. As veterinarians, we have all seen this in
practical applications on the farms we serve. Time and time again, the value of positive
human-to-pig interaction has been proved in the areas of breeding, gestation, and
farrowing. It comes into play in the nursery and all the way out the door of the
finishing barn.
People make a difference in pork production in a number of ways through
their attitudes and abilities. All the technology in the world is worthless without
proper implementation by the people using it on the farm. The difficulty often comes
when you try to measure or capture the impact of the personal touch on a farm. It is not
an engineering standard or an audit form that ensures that the pigs are being taken care
of every day. It is the people who care for the pigs, who are in tune with their needs,
and who take responsibility for the pigs' health and well-being. Without the
personal touch, there can be no standards or guidelines that will guarantee the welfare of
the pigs on a farm.
For years, swine veterinarians have been dedicated to the personal touch for
pigs. We must continue to advocate for that critical part of pig health and
well-being. As production systems get larger, it is
a common perception that the personal touch is diluted over greater numbers
of pigs. Whether this perception is accurate or not, veterinarians must be committed
to seeing that the personal touch remains a priority in every situation, regardless
of how many pigs are on a farm. Production efficiency can be enhanced through
the personal touch.
Veterinarians are in a unique circumstance due to our on-farm experience. The
message of the personal touch in pork production needs to be told. Too often, those
outside the industry see pork production as consisting only of the hardware, such
as buildings, pens, and stalls. This lack of acknowledgement of the vital role
played by people makes it easier to criticize and attack the industry. Unfortunately,
these attacks often distract us from what really matters on the farm: the pig.
Veterinarians know the fundamental value of people in the care and raising of
pigs. We can rise above the challenges that are aimed at banning a specific type of
housing or production tool, but only if we can bring the focus back to the personal
touch in pork production. It's the people who make a difference for the pig.
--Tom Burkgren
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